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Unlocking consumer food trends & insights to create innovative food & restaurant concepts.
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Hello, I'm Wayne and I help businesses unlock consumer insights to create winning food and restaurant concepts. 
I believe this insight led approach is the key to creating winning concepts that are unique and offer compelling customer experiences.


Food Insight

Interpreting food trends 
Insight creation

Consumer Research

Group moderation

In-home and online interviews

Retail shop-alongs

Food Safaris

Accompanied safaris

Concept Creation

Food Retail products 
Food menu dishes
Restaurant concepts

Co-creation workshops


Project Management

End to end project management

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​I have worked with some great brands in the UK, Europe and North America

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