Unlocking consumer food trends & insights to create innovative food & restaurant concepts.

Hello, I'm Wayne and I help businesses unlock consumer insights to create winning food and restaurant concepts.
I believe this insight led approach is the key to creating winning concepts that are unique and offer compelling customer experiences.
Services
Food Insight
Interpreting food trends
Insight creation
Consumer Research
Intercepts
Group moderation
In-home and online interviews
Retail shop-alongs
Food Safaris
Planning
Accompanied safaris
Concept Creation
Food Retail products
Food menu dishes
Restaurant concepts
Co-creation workshops
Planning
Facilitation
Project Management
End to end project management
I have worked with some great brands in the UK, Europe and North America









Giving Back

I'm also extremely passionate about food sustainability and food waste issues which is why I volunteer for the Felix Project, London's largest food redistribution charity, delivering food to charities to help feed the most vulnerable in society, that would have otherwise gone to waste.