Unlocking consumer food trends & insights to create innovative food & restaurant concepts.
 
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Hello, I'm Wayne and I help businesses unlock consumer insights to create winning food and restaurant concepts. 
 
I believe this insight led approach is the key to creating winning concepts that are unique and offer compelling customer experiences.

Services

Food Insight

Interpreting food trends 
Insight creation

Consumer Research
 

Intercepts 
Group moderation

In-home and online interviews

Retail shop-alongs

Food Safaris
 

Planning 
Accompanied safaris

Concept Creation
 

Food Retail products 
Food menu dishes
Restaurant concepts

Co-creation workshops

Planning
Facilitation

Project Management

End to end project management

 

​I have worked with some great brands in the UK, Europe and North America

Giving Back

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I'm also extremely passionate about food sustainability and food waste issues which is why I volunteer for the Felix Project, London's largest food redistribution charity, delivering food to charities to help feed the most vulnerable in society, that would have otherwise gone to waste.