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Unlocking consumer food trends & insights to create innovative food & restaurant concepts.
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Hello, I'm Wayne and I help businesses unlock consumer insights to create winning food and restaurant concepts. 
 
I believe this insight led approach is the key to creating winning concepts that are unique and offer compelling customer experiences.

Services

Food Insight
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Interpreting food trends 
Insight creation

Consumer Research
 

Intercepts 
Group moderation

In-home and online interviews

Retail shop-alongs

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Food Safaris
 

Planning 
Accompanied safaris

Concept Creation
 

Food Retail products 
Food menu dishes
Restaurant concepts

Co-creation workshops
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Planning
Facilitation

Project Management
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End to end project management

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​I have worked with some great brands in the UK, Europe and North America

Giving Back

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I'm also extremely passionate about food sustainability and food waste issues which is why I volunteer for the Felix Project, London's largest food redistribution charity, delivering food to charities to help feed the most vulnerable in society, that would have otherwise gone to waste.

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